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Blog Archive for March 2014

The Core Components of CRM: Integrated Multichannel Strategy

For an organisation to successfully use a CRM membership solution they need to interact with it in multiple ways within an association. An effective way is not to use only one channel but many. Traditional techniques saw organisations using primarily only one main channel to communicate to their members or sponsors. Now new technologies and market forces are dramatically changing traditional channel structures.

Variety of User Purposes

The Core Components of CRM: Effective Customer Segmentation

CRM software can deliver a wealth of benefits to an association however, many associations fail to appreciate that technology is simply just one of the components of a successful CRM solution. Associations implement a CRM as a complete business strategy focused on improving the way they market, communicate, and provide services to members.

Allow Members To Give You Their Data

It’s interesting to note that tech giants don’t carry out surveys in order to gather all their data from consumers. They use other techniques such as data tracking and looking into the workflows and user journeys of their consumers. Associations also need to start employing similar techniques as well as other simple ways of enabling the collection of their members' data. An easy solution is not to send another survey out as chances are that it will have a low response rate and you won’t receive the results you were after.

Survey Failure

National Precast Concrete Association Australia Implements a new online Membership Management Solution

From a business perspective it’s just as important to get projects out the door as it is to gain new leads and sales. Above all it’s important to keep your clients and customers happy throughout the entire cycle and more importantly after their associations website and software is live, along with well into the future for support, hosting and upgrades.