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How to Ensure your Association is utilising SEO in your Titles and Page Headings: Part 2

Lynne Newbury - Online Marketing Manager

In part 2 of our search engine optimisation (SEO) for association and Not-For-Profit organisation we will be focusing on website titles and page headings. The best ways for search engines such as Google or Yahoo to pick up your website depends on your titles and page headings. 

Search engine optimisation can help promote a webpage on a particular topic so that it’s more easily found. To get the best results, there are quite a number of things you can do in both ‘on-page optimisation’ and ‘off-page optimisation’. This blog in particular will explore 'on-page optimisation'.

Titles and Page Headings

The page title is the first thing that a search engine looks at when coming to the page, and should include 4 – 8 words about the main topic.  You should therefore put your keywords for each web page in your Title, and even better, start your title with your main Key Phrase.

Try not to use unnecessary words in your titles such as 'and', 'as', “is”, “on” or 'including'.   It should be concise, with the key phrase used first, and the key words are all used once, similar to a newspaper headline.

By utilising keywords in the title and page headings, your website will rank higher than competitors on Google search. This in turn will impact on your search traffic to your site, and increase potential leads to your Association or Not-For-Profit website.    

Please stay tuned for next week's blog to find out more on content SEO tips.

Read part 3 on how to Improve your Associations SEO with Text Formatting.