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How to get Members to Backlink to your Website, Improving your SEO

What is SEO?

Search engine optimisation (SEO) involves the process of acquiring traffic from free 'organic' listings on search engines. The three major search engines that generate traffic are Google, Yahoo and Bing. The way Search Engine Optimisation works is by ranking either web pages or other content such as videos or local listings and showing them based on what is considered more relevant to the user. The higher your site is ranked in search engines such as Google, the more traffic will be sent to your site.

What is Backlinking?

Backlinking is an extremely useful tool that has become the building block to successful search engine optimisation (SEO). Backlinks are also known as inbound links and are used to direct customer to your website. Backlinks are extremely important to increase the SEO of your site, as Google can identify backlinks to your site and, therefore, increase the rank and credibility. An increase in quality backlinks increases the importance of your website within search engines' rankings.

The quality of the backlink refers to a search engine calculation, calculating the relevance of the keywords used on the site; the content of the site is redetermine by the search engine. Backlinking is extremely useful when used correctly to drive consumers to your website, by exposing your target consumers who are reading relevant content on other sites. The most important thing about backlinking is having Google recognise your site as not only genuine but important.

Getting your Members to Backlink to your Website

The importance of getting members to backlink to your website is easy and allows you to promote your website through your members and vice versa. Backlinking will increase the member traffic to your association's website. For example, if you have 500 members, that will lead to 500 backlinks to your website. The member backlinks can be added on their site using your logo, related news articles and more. This is a great way to increase the SEO whilst interacting with your members by sharing information with them.

How Backlinking will Improve your Sites Ranking

Optimising your SEO by building it into your website using keywords, meta tags and backlinking, your association will benefit from the increase in organic search results. SEO will benefit your site rankings through ranking the web page, video or other content and showing what is more relevant to the user. Using keywords in backlinking that link content directly to your website will increase the ranking of your website, driving increased visitors.