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How the Internet has Transformed - Is your Not-For-Profit Utilising It? [Infographic]

Lynne Newbury

The internet has come a long way since 1969 where four leading US universities activated a project called Advanced Research Agency Network, which was known as the first successful networking of computers. This was only the beginning and provided the basis of the Internet as we know it today.

With the Internet progressing so quickly it's hard to know which digital strategy and marketing approach you should adopt for your Not-For-Profit organisation. Using an infographic from WhoIsHostingThis? to demonstrate how the Internet has changed, we have highlighted five key points that your NFP should consider in further developing your digital presence.

1. Website & Ecommerce Sales

It is paramount in this day and age to have an up-to-date, visually appealing website for your Not-For-Profit. This is important as your website needs to have the correct calls to action and content to get users interested and wanting to sign up to become a member of your organisation. Having an ecommerce website is another benefit and allows users to sign up quickly and easily.

2. Email is still big

Email is still a great way to send out your marketing material, as 297 billion emails are sent daily, which equates to 204 million per minute. Email is one of the biggest traffic sources on the Internet and what's more it gets put straight into your inbox ready to read at the click of a button.

3. Social Media

Social media is increasing on a daily basis with Facebook, Twitter and LinkedIn at the forefront, with over 175 million tweets daily and 2.7 billion likes every day. There is no denying that these forms of media are great at getting your message out there.

4. Video is growing

In 2011, 2 billion videos were viewed every day on YouTube and by 2013 that number would have dramatically increased. Video is becoming the next big thing in terms of content, and this multimedia source is impressive for digital storytelling and engaging consumers.

5.Stay on top of Mobile

Users viewing content on their mobile phone while on the go is only going to continue, with over 295 million subscribers on the 3G networks worldwide. You need to make sure that your website is mobile friendly with either a responsive design or a mobile app.

Please view the infographic below "The Internet Then and Now"