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Off Page Optimisation Tips for Associations and Not-For-Profits

Lynne Newbury

Off page search engine optimisation is the process of getting links back to your site, creating a community around your site or having people comment on your service or website. These actions appear like a vote of confidence to the search engines. The more and better votes (links) you can get to your webpage the better it will rank in search results.

Off page optimisation is increasingly expanding into new areas. However, you need to choose the most appropriate methods, not only for your website, but also for your association and Not-For-Profit organisation in general. Off page optimisation can be broken down into different areas and they will be covered in this month's blog.

Linking

Links can come from various other websites or directories. These could include:

  • having your clients link from their website to yours giving a review of the work you’ve done
  • directories that are specific to your industry (although directories in general are often banned if they are just a link farm and not specific)
  • websites with relevant content that are willing to put a link from their website to a page on your website
  • on site content that acts as ‘Link Bait’ where people want to promote something you have on your site. Other websites might want to link to items on your website such as a calculator specific to your industry, white papers, ebooks or an awesome infographic.

Videos/Image Sharing

If you publish or share videos and images then make them public, they might get commented on or shared on a variety of different websites which will help drive traffic towards your website. Places you might see your content include:

  • YouTube
  • Pinterest
  • Vimeo
  • Vine (Their app lets you take short video clips that play on a loop and share them in an Instagram-style news feed.)
  • Picassa
  • Instagram
  • Cinemagram
  • Social

Building reputation and community is best done on social channels such as:

  • Facebook
  • LinkedIn
  • Twitter
  • Google +

You could also put in the same category, image and video sharing sites such as Pinterest and Instagram as a social site, because you create a profile and have users follow you, however, they are more image sharing sites.

Social networking is about the connections to you and the content you provide.

Please view our next blog on how to Maximise your Off Site Content for Your Association or Not-For-Profit