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Blog Archive for October 2014

Successful AuSAE Sydney Symposium

Congratulations to the team at AuSAE on yet another fantastic Leadership Symposium! As Annual Partners of AuSAE it was our pleasure to be involved in such a well organised and educational event. It was great to see such an array of relevant topics and sessions targeted on challenges faced, new opportunities and future planning for associations.

"I had a positive experience networking, learning new techniques and understanding the major challenges faced from a technology point of view from within the industry" - Dan Keller.

The AHC Increases Brand Awareness through AdFollow Campaigns

The Australian Hairdressing Council (AHC) based in Newcastle, New South Wales sets standards for salons and represents the professional hairdressing industry nationally. The AHC wanted to improve their marketing efforts through increasing brand awareness and engaging web users, where they would normally be lost once leaving their website.

Increasing Member Engagement through Gamification

Gamification is a business strategy that uses game design techniques in a non-game context to improve user behaviour by engaging and motivating users to achieve their goals. The purpose of gamification is to tap into the basic desires and needs of user impulses based around the concept of achievement and status.

According to a Gartner Research Report by 2015 an estimate of more than 50% of organisations managing innovation processes will gamify those processes.

First Not-for-Profit Comprehensive Research Report by Curtin University

The first comprehensive evidence based analysis of Australian charities has been released, and the findings reveal diversity and previously unknown facts from within the sector. The analysis of charities was drawn from 38,341 Annual Information Statements submitted in their first year of reporting to The Australian Charities and Not-for-profits Commission (ACNC) up to 30th June 2014. The report and findings is the first single source of evidence based research for the charity sector.