Gone are the days of associations communicating to their members via direct mail, as marketing dollars are being moved towards digital campaigns in a big way. This is where associations need to keep up with the changes and embrace the shift towards a more technology driven environment.
There are so many positive aspects to look at with the shift towards digital marketing, with tracking and reporting done almost automatically, and managers able to easily know exactly what return they are getting on their marketing efforts.
No More Direct Mail
