Interesting Stats: Why You Should Mobilise Your Membership Organisation

Denise Belcher

The Decision: To Go Mobile or Not?

If you have been procrastinating and thinking that you are not really sure if your membership organisation should go mobile and make your website responsive for smartphone and tablet devices then think again! Some of these stats that I took in from the experts at Google, Facebook and Microsoft at a recent conference might just change your mind and make that decision an easy one for you…

Interesting Statistics on User Behaviour:

Mobile Phones and Tablets

  • 3 Million smartphones are sold each day around the world
  • We use our phone up to 150 times per day for calls and search
  • Mobile devices are used for micro moments when you need to find something, learn something, buy something or go somewhere.
  • 96% of users turn to smartphone because of a conversation that they are having
  • 51% of the national population are Gen Y and Zs and these are very high users of mobile devices
  • 10.3M tablets are in service as at end June 2014 - Business use is 80%.
  • Connected Devices – 50 Billion by 2020 and 500 Billion by 2030
  • More people own a mobile phone than a toothbrush worldwide
  • The volume of Mobile Phone usage is much higher than PCs.
  • The average time spent on Mobile Apps is 64%.
  • On an Average, people check their mobile every 6 minutes
  • People use mobile Apps 6 times more than websites.
  • 79% smartphones users use their mobile to make purchasing decisions.
  • 50% users make purchase on Mobile within 1 hour as compared to 1 month on Desktops.              
  • 73% of Business Owners use Mobile Apps daily.
  • Business owners also use Mobile Apps for Customer Engagement.

Search Engines

  • 82% of people turn to search engine when looking for local businesses
  • 2 times increase in “near me” searches for things of interest. E.g. find café near me?
  • 58% have searched online for info on “how to fix it”
  • 68% of people consult phones for reviews whilst in-store rather than trusting a sales person
  • Users now expect immediacy and relevance
  • We have 3 seconds to grab a user’s attention online before they move on
  • Users are more loyal to providers that serve their need in the moment that they are looking for something. E.g. if they search and you come up with relevant information to their needs then they are more likely to buy from you.
  • 90% of users not only expect to find you but expect to call you from the listing that they have found you.
  • 86% of Australian businesses use a cloud service today.
  • > 5 Billion web searches are performed every day
  • If you are a web savvy organisation you grow at twice the rate of non-web savvy organisations
  • If you are web savvy you are more likely to be hiring staff because you are growing

Social Media

  • 70% increase on “how to” searches on Youtube
  • 8.5 hours is spent on average on social media per week.
  • Video is estimated to be 81% of global IP traffic by 2019
  • Youtube posts 300 hours of content every minute of every day.
  • 10 Million people access FB online every day in Australia
  • Instagram – 64% follow friends and family, 50% follow interests and 26% follow celebrities
  • Half of the active people on Instagram are already following a business

So What Do You Think Now?

Your Member Association Can’t Afford NOT To Go Mobile!

Just when you had doubts about whether it mattered to be mobile responsive or not, it is pretty clear from these statistics that your association ABSOLUTELY needs to be active online to really be successful in business today.

These 4 points below I believe are crucial to adopt in this ever changing technological world:

  1. Become an industry leader and have a mobile responsive website
  2. Get your message across quickly (homepage images, words and calls to actions)
  3. Stay relevant to your audience (publish interesting industry articles, events and news)
  4. Embrace the power of doing business online (online payments & discounts)

Your audience is demanding it and sadly if you don't embrace it now, your competitors will!

Learn more about: How Do You Go About Mobilising Your Membership Organisation?