Marketing Member Management Solutions
Through the use of the Special Interest Groups (SIGs) tool the marketing team can quickly and easily create dynamic lists and segments to market or send out communications towards target members. Because the content that is reaching the member is personalised it increases opens rates and interaction.
Members can now subscribe themselves to SIGs to receive tailored content to suit their preferences and reading habits. This eliminates endless browsing and searching for the right content with one simple click.
eNewsletter marketing will help staff send out newsletters to promote the business and upcoming events or be used to send any other content as required. Staff will then be able to track open rates, bounces and what content has been read in the eNewsletters by visitors.
Members that have subscribed to certain marketing lists will have the ability to set their preferences regarding frequency of eNewsletters and what content they would like to receive. This creates a personalised and stress free experience for the member.
With inbuilt customer journeys the website will channel and funnel users towards the content or goal they are seeking, which in return results in a higher usage and conversion rate for the website.
Customer Journeys will make the site easier to use, navigate and search for content. Members will not need to think about where they go next, instead the website will push them along.
With SEO 'best practices' built into your website your association will benefit from increases in organic search results. Therefore driving more visitors to your website and gaining more leads for your members and association sponsors.
SEO helps to increase awareness and exposure of the industry, this then generates more business and exposure of key issues within the industry. Every member brought in by SEO increases the effectiveness of the association as a whole benefiting new and existing members.
With the Drupal CMS the marketing team will be able to easily add, edit, or remove content, pages, news, and events as they see fit without the need of a third party designer or IT specialist. The simple to use system means that you can update your content as frequently as you wish.
Members of your association will benefit by receiving access to the most up-to-date content on your website. This ability keeps them coming back more frequently to see what has changed. The CMS also allows them to partake in industry communications and Q&A's.