Blog

How to Make a Decision when choosing SaaS software?

A Product article written by

The way we use, buy and even think about software has changed. Take a look back 10 years ago when choosing software for your business or organisation was a very big decision. There were many factors that needed to be considered such as; the software package, where the servers would be and what servers, the type of operating system to be used as well as storage, security and network needs just to name a few.

How to use Software to Leverage your Associations Social Media and Marketing Efforts

A Marketing article written by Lynne Newbury

Marketing and social media are great avenues for Associations to build member engagement, increase brand awareness, provide industry programs and improve industry standards. An interesting statistic highlights that 54% of associations do not have an allocation for a social marketing budget.

Association challenges:

  • Not able to measure ROI
  • Not enough integration of social media throughout organisation
  • No budget allocated to social media marketing
  • Not having social media goals

Step 1: Goals

The Member Engagement Pyramid: How to Grow your Online Community

A Marketing article written by

It’s every association’s dream to have highly engaged members, but unfortunately this is not always the case. The aim for all associations is to get consumers to become members and then for those members to increase engagement with the organisation and then to retain those highly engaged members.

Small World Labs has established these six steps to form the member engagement pyramid [see image below]:

1. Observing 2. Following 3. Endorsing 4. Contributing 5. Owning 6. Leading

Observing Stage

5 Strategies for Associations to Build Member Engagement in 2016

A Association News article written by Mike Whitehouse

Since the ‘5 Strategies for Associations to Build Member Engagement in 2015’ article was such a hit last year, we have decided to give associations insight into what’s in store for 2016.

Security in the Cloud - Is your Association website in danger of being hacked?

A Product article written by

As an IT professional I always like to have a look at what the experts predict will be the top technology trends for the 2016 year ahead.

ME Launches First Association Membership Software Solution in the UK

A Marketing article written by Mike Whitehouse

The International Federation of Essential Oils and Aroma Trades (IFEAT) has launched their ME association membership software solution in London. IFEAT embraces the interests of the global flavour and fragrance industries worldwide. To cater for their large member based across the world they needed a flexible system. They also hold study tours and a conference each year with a focus on networking within the industry and a user friendly events system was a must.

15 Impressive Ways Software Changed Lives and the World in 2015

A Marketing article written by

Capterra has collected a great range of data that focuses on the intangible effects on real people from doing business rather than looking at what saves organisation time and money.

Password Policy 101: Top Tips on Remembering your Password & How to Secure a Safe one

A Product article written by Lynne Newbury

All of our passwords protect a lot of information both on a personal and professional level, and if they are compromised there could be many repercussions. We are changing the password policy from the old-school style of changing them frequently to something more modern and secure. Many of the old ideas of storing passwords and creating passwords are not relevant in today’s age when we have so many passwords for so many different services, so remembering them can be quite an issue.

Top Company Achievements for 2015

A Marketing article written by

Aspedia and Member Evolution have had a busy year, and the management and staff of Aspedia would like to take this opportunity to thank all of our valued clients and partners for all of their continued support during 2015, and wish you and your staff a Merry Christmas and a safe and prosperous New Year.

We have gathered a few highlights that have been achieved this year, and we can’t wait for 2016 to achieve even greater accomplishments for our clients and our product development.

What is Software as a Service (SaaS) & what are the benefits for NFPs and Associations?

A Marketing article written by Mike Whitehouse

Software as a service (SaaS) is an application that is delivered over the internet as a service. It is a simply way of freeing your association from complex software and hardware management, as there is no need for installing and maintain software.

These applications have a few different names and can be called; Web-based software, on-demand software, or hosted software. The SaaS provider managers access to the application, including security, performance and availability.