Blog

The Facility Management Association of Australia (FMA) joins the Member Evolution family. FMA Australia is the peak national representative body for the facility management industry. The association serves to further the objectives of facilities managers and the facilities management industry, through providing a range of member benefits and services including professional development and advocacy.

Growth of FMA

Gone are the days of associations communicating to their members via direct mail, as marketing dollars are being moved towards digital campaigns in a big way. This is where associations need to keep up with the changes and embrace the shift towards a more technology driven environment.

There are so many positive aspects to look at with the shift towards digital marketing, with tracking and reporting done almost automatically, and managers able to easily know exactly what return they are getting on their marketing efforts.

No More Direct Mail

Sending emails and newsletters to your members, sponsors and committees should be an easy task for your staff and/or volunteers. Your staff members may not have the time during the week to spend half a day to send one newsletter out to members. If you haven't been sending anything other than renewal reminders and invoices then it may be time to start thinking about marketing additional useful information to members using newsletters.

Newsletter Templates

The end of the year is always the busiest period with Christmas parties and project deadlines. Amongst the chaos it's a good idea to take a quick look at your website and make sure everything is updated and ready for the New Year. As more people move towards an internet driven world, connecting with the rest of the globe has never been easier. It is important that your association's membership website is as up to date as possible.

Member Evolution has compiled a quick checklist to make sure you don't miss anything.

1. Update Events